J&J Through My Eyes – What Changed My Mind
Johnson & Johnson’s was celebrating its 125 th birthday. Wow! I was thrilled when I received the invitation from First Moms Club to attend this event. But along with the excitement of being a part of this historic event, there was also confusion: should I attend it or not? No, I thought, because of the controversy about J&J. No, I thought, because as a consumer I had almost lost faith in the company which was once so trustworthy to me and like me to most of us. I myself was a proud Johnson’s baby, my elder son who is now 20 was 100% Johnson’s baby. Actually not only me, but a few years back 7 out of 10 babies were Johnson’s babies. So, what happened? Why did I and many other moms like me shift to other brands? To get the answer to questions like these, I decided to attend. I thought I should give J&J proper time and space to justify itself, I thought I would attend and then judge for myself about the brand, rather than listening to viral news, print media