J&J Through My Eyes – What Changed My Mind
No, I thought, because of the controversy about J&J. No, I thought, because as a consumer I had almost lost faith in the company which was once so trustworthy to me and like me to most of us.
I myself was a proud Johnson’s baby, my elder son who is now 20 was 100% Johnson’s baby. Actually not only me, but a few years back 7 out of 10 babies were Johnson’s babies. So, what happened? Why did I and many other moms like me shift to other brands? To get the answer to questions like these, I decided to attend.
I thought I should give J&J proper time and space to justify itself, I thought I would attend and then judge for myself about the brand, rather than listening to viral news, print media, social media etc. I told Ruchita (the founder of First Moms Club) that I would attend.
Finally, the day came for me to fly to Mumbai to be a part of this historic celebration. The warmth that was shown to us by J&J made all us moms feel pampered and special. Our stay at the Renaissance Powai was made very comfortable. We met many moms across India- we were a group of 60 invited for this event. Along with the excitement, each of us had lots of questions to ask J&J.
On 3rd May we were taken to the J&J factory at Mulund, where we toured each and every department of J&J. Mr Ram, who is the R&D head along with Dipali, of team J&J explained to us in detail about how J&J ensures safety of its products. They also explained to us the difference between clinically tested and clinically proven products. It left me amazed that each ingredient that J&J uses from start to finish of a product goes through rigorous safety and quality tests. The J&J team was more than transparent with us.
Every single question was answered by Dipali and Mr. Ram with utmost ease, comfort, belief and trust they have in their products. Moms shot questions at them one after the other and Dipali was ready to answer all of them. In fact, she kept encouraging moms to open up and ask them about anything they wanted to know, any doubts they had. I felt she wanted the moms to ask her even the most controversial questions so that she can make things clear.
At the end, I told Dipali, just before I left for the airport,
“Dipali, I have no questions , as most of my questions were asked and answered, but the only thing I need to tell you is this, when I came here, people told me celebrations like these are a part of the marketing strategy of J&J, even then I chose to come and check it out for myself and only then come to any conclusion.”
“Dipali, I have no questions , as most of my questions were asked and answered, but the only thing I need to tell you is this, when I came here, people told me celebrations like these are a part of the marketing strategy of J&J, even then I chose to come and check it out for myself and only then come to any conclusion.”
Here’s my conclusion:
The way the team J&J was transparent and the way they opened up to us completely, not once but again and again until each one of us were satisfied. This can only be possible if you have complete faith in your own product. Team J&J actually stood by their products, their belief was reflected and led us to a complete transformation. The answers that were given were not those typical marketing answers. In fact, the answers were satisfying and actually touched a chord within us, which now compels me to move to the J&J brand again.”
The way the team J&J was transparent and the way they opened up to us completely, not once but again and again until each one of us were satisfied. This can only be possible if you have complete faith in your own product. Team J&J actually stood by their products, their belief was reflected and led us to a complete transformation. The answers that were given were not those typical marketing answers. In fact, the answers were satisfying and actually touched a chord within us, which now compels me to move to the J&J brand again.”
I am attracted by the openness they showed and the best part was, through the entire conversation, they never put any brands down to show that they are better/best, they only talked about their products and how safe they are for use.
By saying this, I don’t say start using J&J or endorse J&J, I just want to share what I felt about J&J. I would also add that J&J has been successful in re-building the trust in me which was lost. I choose to use J&J and to you all I would say:
Logon ka kaam hai kehna aur log kuch na kuch toh kahenge hi
But before selecting or rejecting any brand we should ourselves experience it first hand.
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